Fujinon, the optical member of the Fuji Photo/Film group, is the industry leader in lenses and optical systems for broadcast TV cameras. Used by every network and virtually every station and production company for studio, field and handheld cameras, the annual relationship builder for Fujinon was their calendar.
Fujinon asked for something new, unique and memorable. My vision: convert their iconic‚ news gathering‚ zoom lens into the next most recognizable artifact: a coffee mug. Starting with the concept, I carried this project through from design through sourcing, manufacture, importing and packaging. The Fujinon mug instantly turned into a collector’s item.