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Autoworld print advertisement

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Issue advocacy advertising‚ Advo Systems

Advo pioneered the concept of applying direct mail to distributing free standing inserts. Instead of relying on haphazard Sunday newspaper delivery of FSIs, Advo mailed them to some 97 million households every week. The country's newspapers didn't welcome the competition. ANPA (American Newspaper Publishers Association) sought to price Advo out of ...

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Reunion Blues Ad Campaign

The assignment was to design and produce an ad campaign for the Reunion Blues line of leather gig bags. These bags represent their flagship product line. Working closely with the Marketing Director, I handled the art direction, design, layout, photography direction, final production and distribution of electronic files to the ...

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Reunion Blues Ad Campaign

The second of three ads.

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Reunion Blues Ad Campaign

The third of three ads.

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Picarello Photography

I produced this ad for a Carmine Picarello, a friend and photographer on the east coast. I cast the shot using another friend. It only ran a couple of times in the photo directories, but the response was pretty high.

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