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Modulus Guitars Names Pasewark Creative as its Agency of Record

Posted by dpasewark - March 1, 2012 - blog

Modulus Guitars, the company that invented and pioneered graphite-necked guitars and basses for over 30 years, tapped Petaluma-based Pasewark Creative to be its new full service advertising, marketing and PR agency. From company headquarters in Richmond, CA., Modulus marketing director Anderson Page made the announcement and explained that Pasewark’s responsibilities will encompass the full gamut [...]

Read More Bass, Custom, Flea, Guitar, Modulus, Modulus Guitar, Phil Lesh

Modulus Guitars NAMM

Posted by dpasewark - January 3, 2012 - blog
0

We love Modulus! We’ve just finished their NAMM collateral. Now it’s on to a web redesign and social media marketing.

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Some of my favorite things

How cool is this? Museum discovers earliest copy of 'Mona Lisa'

A great documentary on Milton Glaser: Milton Glaser: To Inform and Delight

It's true. We love Helvetica (What do you expect from type geeks?). This documentary reviews the creation and history of this ubiquitous typeface: Helvetica

In this fascinating film, David Hockney discusses the possible use of optics in Renaissance paintings:
David Hockney: Secret Knowledge

Why does Apple design look familiar? Ask Dieter Rams:
Dieter Rams Design

A walk down memory lane: The Lost 1984 Video: Steve Jobs introduces the Macintosh
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