Herb Greene Gallery Poster GD50, Chicago, July 3-5, 2015

Autoworld print advertisement

Issue advocacy advertising‚ Advo Systems

Advo pioneered the concept of applying direct mail to distributing free standing inserts. Instead of relying on haphazard Sunday newspaper delivery of FSIs, Advo mailed them to some 97 million households every week. The country's newspapers didn't welcome the competition. ANPA (American Newspaper Publishers Association) sought to price Advo out of ...

Pacific Sun Cover Art 12.06.13

This weeks feature article examine the Marin History Museums' failed attempt to create a Marin Rock 'n' Roll Museum

Pacific Sun Cover Art 10.25.13

The 8th Annual Death Issue.

Pacific Sun Cover Art 07.26.13

This cover story reviews the first 25 years of Spirit Rock Meditation Center.

Pacific Sun Cover Art 08.23.13

The first rule of gifting circles is not to talk about gifting circles. This cover story addresses how newly redefined "gifting circles" are just garden variety pyramid schemes updated with new age language.

Pacific Sun Cover Art 07.12.13

This cover story focuses on scapegoating and suggests that all people really want is revenge.

Modulus Catalog

Michelle

Modulus Guitars Web Site

Modulus Guitar is a small but well known boutique instrument maker. They are best known for pioneering the use of carbon fiber in guitar and bass neck technology. Utilizing Wordpress CMS, I was able to develop a feature rich site that exceeded their expectations and was completed at ...

Herb Greene Website

Just finished this web project for Herb Greene. Herb Greene’s iconic photography of many of San Francisco’s rock musicians was part of the 1960s San Francisco/Haight Ashbury art scene. Herb was friends with many of the musicians and as he states “the only one with a camera” which allowed ...

Reunion Blues Ad Campaign

The assignment was to design and produce an ad campaign for the Reunion Blues line of leather gig bags. These bags represent their flagship product line. Working closely with the Marketing Director, I handled the art direction, design, layout, photography direction, final production and distribution of electronic files to the ...

Reunion Blues Ad Campaign

The second of three ads.

Reunion Blues Ad Campaign

The third of three ads.

FrontRow Business Card Design

FrontRow for Active Learning builds sound systems designed specifically for the K-12 market. I designed their business cards to illustrate that we were all once the students they serve.

Reunion Blues Offical Artist Promotion Poster

Event Poster for Liquid Sun Day

Poster design for the band Liquid Sun Day for their show at the Sweetwtaer in Mill Valley, CA

Rex Foundation Fundraiser Poster

A Rex Foundation poster design celebrating Jerry Garcia's 70th Birthday. Original photo by Herb Greene.

Cowboy’s Dead

Just before I sold my motorcycle, I had this idea for a shot so I quickly set it up during lunch one day. I like the concept and I'll revisit this sometime in the near future.

2012 Mac Expo Poster

I really like science. And I REALLY like old science. I created this years Mac Expo poster using the concept of Phrenology to illustrate how a Mac user's mind might work.

Furb on the Green Event Poster

Being part of the local music scene in the Bay Area has it benefits. I designed this poster for a fundraising concert for Furb on the Green, for Huntingston's research.

Design Point

While working at Gardner and Company, we developed an identity and collateral program for Design Point, a custom ceramic decal manufacturer. I found the process fascinating and enjoyed working with this particular client.

Annogen Nutrition

When Annogen Nutrition had approached me about developing their logo, they were interested in a mark that reflected the cleanliness of medical graphic design that also supported their cutting edge approach to supplements.

Logtype, Reunion Blues Advertising

I developed this logotype for the "Art & Soul" Reunion Blues ad campaign. What's not to love about that ampersand?

Arcade Books

Arcade Books is a small neighborhood bookstore in NY. When they asked me to redesign their logo, I immediately selected Caslon as the logotype. A classic face (some say the first typeface of English origin), this font reflects the quality and classic literary sensibilities Arcade strives to maintain.

Product Feature Identity‚ FrontRow for Active Learning

While working at FrontRow, I was ask to develop a series of product feature logos for their flagship line of active learning systems. The logos show here is a part of that series.

Cow Skull Square

I bought a camera in 2011 and started making images. Since I'm not a professional photographer, I'm not really interested in the technical aspects of the art yet, but I do enjoy working with the raw image and see what I can create in the digital darkroom.

Rachel

My first test using available light for a portrait. In this case available light means I don't have any other choice!

Kaman Music / Legend Drums

After creating their brochures and collateral materials, Kaman Music asked me to get involved in product design which covered things like amplifier faceplates, product logo design and placement, even rubber feet for music stands. When the company started planning a premium line of American made drums, I was tapped to ...

Magic Mojo Machine Flash interface

We've done several projects Maverick Media. One of my favorite projects was designing this Steampunk inspired marketing and sales Flash based user interface. I created several different screen layouts using Photoshop and Illustrator.

Fujinon Coffee Mug

Fujinon, the optical member of the Fuji Photo/Film group, is the industry leader in lenses and optical systems for broadcast TV cameras. Used by every network and virtually every station and production company for studio, field and handheld cameras, the annual relationship builder for Fujinon was their calendar. Fujinon asked for ...

Corgi US Promotional Videos

I produced and directed 6 product videos for Corgi's new product line of high quality collectibles: Halo3, Harry Potter, The Golden Compass, James Bond, Nintendo and Igor. I was also tasked with developing the script and directing the V/O production. Plying my crew with Starbucks and Chinese takeout, the project ...

Corgi/Harry Potter Promo Video

Corgi/Golden Compass Promo Video

Corgi/Halo Promo Video

Corgi/James Bond Promo Video

Corgi/Igor Promo Video

Corgi/Super Mario Promo Video

NTI Logo

LaffRiot

LaffRiot develops and markets social and political satire products in the form of t-shirts, bumperstickers and buttons. I developed a logo that reflected the personality of the company.

InPhase Audio Logo

InPhase Audio is an established sound reinforcement company who handles everything from local acts in small venues to international touring acts in arenas with sound support and audio engineering. I based their logo on a stylized sound wave.

Kaces Catalog 2011 Cover

Kaces specializes in instrument cases, equipment cases and various musical accessories. I created the cover of their 2011 Catalog using the classic tweed guitar case.

Kaces Catalog 2011 spread

A typical spread for the Kaces Catalog

Kaces Catalog 2011 spread

A typical spread for the Kaces Catalog

Garica: A Grateful Celebration Magazine Cover

The art and production of the tribute is exquisite, featuring many color shots of Jerry, from fire-eyed Prankster to the weathered and wise singer of 'Days Between.' The cover gives me shivers - a stately portrait of the old master that seems to radiate light. This effect is no accident. ...

Safari Books Product Spec Sheet

Safari Books Online is the leading provider of reliable, up to date, vetted content for technology, creative and business & management professionals. Using their style guide as a baseline we created several specification and sales sheets.

Rocket Wireless

Ratto Marketing Group

Sort Your Story

Peoples Rite

Concert Event Poster 2011

I've always loved 1960s poster art. Stanley Mouse, Alton Kelly, Wes Wilson, Rick Griffin, Victor Moscoso, Bonnie MacLean were some of my early art heroes. I again had an opportunity to pay tribute to them when I designed this event poster.

Concert Event Poster 2009

I've always loved 1960s poster art. Stanley Mouse, Alton Kelly, Wes Wilson, Rick Griffin, Victor Moscoso, Bonnie MacLean were some of my early art heroes. I had an opprotunity to pay tribute to them when I designed this event poster. I concepted the art, created the background and central ...

North Coast Macintosh Users Group, Event Poster 2011

With over 500 members, the North Coast Macintosh Users Group is one of the most active MUGs in the Bay Area. I designed this  poster for their annual Macintosh Computer Expo held in Santa Rosa, California.

North Coast Macintosh Users Group, Event Poster, 2010

With over 500 members, the North Coast Macintosh Users Group is one of the most active MUGs in the Bay Area. I designed this  poster for their annual Macintosh Computer Expo held in Santa Rosa, California.

North Coast Macintosh Users Group, 2009 Event Poster

With over 500 members, the North Coast Macintosh Users Group is one of the most active MUGs in the Bay Area. I designed this  poster for their annual Macintosh Computer Expo held in Santa Rosa, California.

North Coast Macintosh Users Group, Event Poster, 2008

With over 500 members, the North Coast Macintosh Users Group is one of the most active MUGs in the Bay Area. I designed this  poster for their annual Macintosh Computer Expo held in Santa Rosa, California.

Picarello Photography

I produced this ad for a Carmine Picarello, a friend and photographer on the east coast. I cast the shot using another friend. It only ran a couple of times in the photo directories, but the response was pretty high.

Giving Legacy, LLC

“Don has an entrepreneurial mentality, combined with a creative skill set. His ability to watch over the financial status of the company while produce creative projects is quite unique. With a Master's in Organizational Psychology, this is my area of expertise and Don has a very unique personality that taps ...

FrontRow for Active Learning

“Don is a very creative, dedicated, and enjoyable collaborator. His designs for print, web, video, and more are strong and resonate with the intended audience -- I enthusiastically recommend him for any marketing creative work.” John Merline, Marketing Director, FrontRow for Active Learning

BioForm Medical

“I have known Don for over 7 years and worked with him in the past. Don's work is creative and imaginative. In fact when I recently needed a graphic artist at my current position I called Don immediately. He not only pulled off a photo shoot and designed new graphics ...

Ace Products

“Reunion Blues is the best of the very best in musical instrument gig bags and cases. We can't afford anything less than the highest quality and image in our advertising and promotion. We been doing business with Pasewark Creative for over 5 years. Don nails it every time." John Maher, 
Marketing ...

E-volveNow.com

“Don is excellent at developing full online programs and executing to complex client strategies all with an excellent demeanor and educating the client at the same time. Don produces excellent work visually and functionally for websites, CMS, online marketing and social media. If you are looking for the full package ...

Maverick Media

“In 2009 I had the opportunity to work with Donald Pasewark at Maverick Media. Donald and I shared responsibilities to develop, maintain and execute an interactive division for over 20 radio stations throughout the US. We rolled out several programs, which included web sites, online directories, email marketing, business applications ...

Ursa Minor Arts + Media

“Donald is an excellent and efficient Creative Director. Not only was his instruction and managing innovative, but it was clear and descriptive, which is a huge bonus for working with designers and developers.” 
James Curtis, Senior Multimedia Artist, Ursa Minor Arts + Media

Carrie Nardello

PASEWARK CREATIVE SAVED ME FROM MYSELF! "Ten years and five web designers later it was only Don Pasewark who finally pulled me from the spiral of inaction and hesitation. I finally have a great website! I have been a professional artist for twenty years and I didn’t have a website. The more ...

Ratto Marketing Group

"Thank you for helping me rebrand my marketing company. I realize that your skills moved my RMG brand up more than just a couple of notches. Great work. Thanks again!" Cathy Ratto, Ratto Marketing

Garcia: A Grateful Celebration, design and art

When Dupree's Diamond News planned to publish Garcia: A Grateful Celebration, they asked me to create a cover that communicated the timeless essence of Jerry Garcia's style with his ability to transcend and explore new musical spaces. I developed the concept of Garcia as the "Old Master" based on these ...

Dead Letters Book Cover

What a wonderfully apropos cover, your art evokes that elusive sense of time and place that imbues our little publication with the ageless, colorful quality that informed the best of the Haight-Ashbury. Kudos and thanks for a great design! -- Nicholas Meriwether, editor

Carrie Nardello Website

Working with artist Carrie Nardello, I developed a web presence that brings Carrie’s art front and center. Carrie also wanted the site to reflect her personality and creative approach. The back end is developed on a Ruby on Rails CMS using custom Javascript galleries for added ...

Project Artaud Website

Modulus Guitars Names Pasewark Creative as its Agency of Record

Modulus Guitars, the company that invented and pioneered graphite-necked guitars and basses for over 30 years, tapped Petaluma-based Pasewark Creative to be its new full service advertising, marketing and PR agency. From company headquarters in Richmond, CA., Modulus marketing director Anderson Page made the announcement and explained that Pasewark’s responsibilities ...

Jesse Wagstaff, PHP Developer

“I had the pleasure of working with Don as a web developer on many of the projects that he managed. Don greatly enhanced the web development pipeline with clear, friendly and innovative direction and was fun to work with. His familiarity and skill in all parts of the creative process ...

OBC Website

NTI Website

BHRT Website

Quantum Medical Website

Quantum Medical is a medical billing practice in Northern California. They use a proprietary system to keep their clients up to date in their medical billings. We've been working for them for years. We just updated their website.  

Modulus Guitars NAMM

We love Modulus! We’ve just finished their NAMM collateral. Now it’s on to a web redesign and social media marketing.

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